Dr. Kessler, head of the Food and Drug Administration, claims that food companies have developed foods that have the ability to make our brains crave more. His book "The End of Overeating: Taking Control of the Insatiable American Appetite" is not just another diet book, nor is it simply an expose on the powers of food companies, but his goal in this book was to show people how food makers have captured our brains. With this knowledge he feels people can regain control of thier brains and kick bad eating habits.
The lead of this story was amazing, in my opinion. I completely captured my attention with just three words: chocolate chip cookie. This lead contains the central message of the story without telling the reader what it is. Just like the makers of food lure us in with sugary and delicious food that we "need" the writer draws us in by simply saying "chocolate chip cookie" It completely backs the point of his story 100 percent.
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