Pitchman's Death a Mystery

Billy Mays, best known for his energetic oxi-clean commercials, died Sunday morning in his sleep. An autopsy will be conducted Monday. Speculations about the cause of his death center around a rough landing he had on his flight home Saturday. Mays told one of his local TV stations that things were falling from the ceiling and something had hit his head, but he had not thought much of it. Saturday night, Mays told a friend that he was not feeling well.

The lede does a good job pulling people in by using describing words of Billy Mays' commercials. The headline is not quite as good; it suggests that the article is going to be about the autopsy when all that's mentioned is the date of the autopsy. I know this is becuase the autopsy has not been completed yet, but the headline should read something else because the article mainly talks about the events leading up to Mays death.